NBC to Feature Live Telecast of Rolex Kentucky Three-Day Event

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Apr 18th, 12
Network Telecast to be aired as Rolex Equestrian Championships Presented by Land Rover

Network Telecast to be aired as Rolex Equestrian Championships Presented by Land Rover

Lexington, KY—April 18, 2012—Get your big screen ready and set to NBC as the culminating Show Jumping phase of the 2012 Rolex Kentucky Three-Day Event Presented by Bridgestone will be broadcast live on NBC on Sunday, April 29, from 2:00-3:00 PM EDT.
One of the world's most prestigious equestrian competitions and the only CCI4* in the Western Hemisphere, the Rolex Kentucky Three-Day Event Presented by Bridgestone returns to the Kentucky Horse Park in Lexington, KY, April 26-29. The event attracts tens of thousands of spectators and millions of viewers worldwide on international telecasts, including this year's expanded live telecasts that will bring all the action to viewers across the nation live as it happens.   
With the support of Rolex Watch U.S.A., the United States Equestrian Federation (USEF) and Equestrian Events, Inc. (EEI), organizer of the Rolex Kentucky Three-Day Event, NBC will give viewers the opportunity to share in the excitement of the final Show Jumping rounds of America's only Four-Star eventing competition.  The NBC telecast will be aired as the Rolex Equestrian Championships Presented by Land Rover.
Adding to the unprecedented coverage will be live telecasts on Saturday, April 28 on Universal Sports Network from 10:00 AM-12:00 PM EDT and on the NBC Sports Network from 1:30-3:30 PM EDT, both of which will feature Cross Country.  In addition, all rounds of competition each and every day will be available in the U.S., Canada and Mexico through free live webcasts on the USEF Network presented by SmartPak available at or  Throughout the rest of the world coverage will be provided by FEI TV at
This year's Rolex Kentucky Three-Day Event features selection trials to choose the Land Rover/U.S. Eventing team for the 2012 London Olympic Games. The nation's best horses and riders will be competing in the hopes of earning places on the team for this summer's Olympics.
"We are so excited to bring all of the thrilling action of the Rolex Kentucky Three-Day Event into America's living rooms," said Lisa Ball, EEI President. "Sunday's Show Jumping phase is always so dramatic and this year, with Olympic berths at stake, it is sure to be a showdown that all equestrian sports fans will want to see."
The Rolex Kentucky Three-Day Event will host horses and riders from around the world who will join their U.S. counterparts in competing for $250,000 in prize money as well as a shot at the $350,000 Rolex Grand Slam of Eventing, which is awarded to any rider who wins the Rolex Kentucky, Mitsubishi Motors Badminton and Land Rover Burghley Four Star Events in succession.  Former Rolex Kentucky champion William Fox-Pitt of Great Britain, who won his record sixth Burghley championship last fall, will be seeking to win a second leg of the Rolex Grand Slam at Kentucky in the hopes of joining Pippa Funnell of Great Britain, who won it in 2003, as the only rider to win the Rolex Grand Slam.
Past winners of the Rolex Kentucky Three-Day Event include United States Olympic medalists David and Karen O'Connor, Kim Severson and Phillip Dutton, New Zealand's Blyth Tait and Nick Larkin, Pippa Funnell, William Fox-Pitt and Mary King of Great Britain and Andrew Hoy, Clayton Fredericks and Lucinda Fredericks of Australia.
The United States Equestrian Federation, Inc. (USEF), as the National Equestrian Federation of the U.S., is the regulatory body for the Olympic and World Championship sports of dressage, driving, endurance, eventing, para-equestrian, reining, show jumping and vaulting, as well as 20 other breeds and disciplines of equestrian competition. As the country's largest multi-breed organization, the Federation recognizes more than 2,800 competitions nationwide each year. It governs all aspects of competition, including educating and licensing all judges, stewards and technical delegates who officiate at these shows.
Equestrian Events, Inc. (EEI) is a non-profit Kentucky corporation formed in 1975 initially to stage the 1978 World Three-Day Event Championships, the first held outside of Europe, at the then brand new Kentucky Horse Park.  EEI now organizes the annual Rolex Kentucky Three-Day Event, the only CCI4* in the Western Hemisphere, as well as the annual Ariat Kentucky Reining Cup which features a CRI3* and the World Freestyle Championship.
For more information on the 2012 Rolex Kentucky Three-Day Event Presented by Bridgestone, or to purchase tickets, please visit the Rolex Kentucky website

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